Sports Nutrition in Portugal.

Research and Markets (http://www.researchandmarkets.com/research/5f7dfe/sports_nutrition_i) has announced the addition of the "Sports Nutrition in Portugal" report to their offering.

Despite the economic crisis and a decrease in unit prices, sports nutrition continued to perform positively in 2009. Different factors were behind value growth. The number of casual and amateur athletes continued to grow, thus stimulating demand and consequently value sales. New successful launches from main brands also helped to boost sales. Furthermore, products were increasingly easy to and less expensive to obtain.

The Sports Nutrition Products in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change. Key Topics Covered: Consumer Healthcare Value Sales Affected by Adverse Economic Climate

Faster Growth Boosted by Advertising, Innovation and Interest in Healthy Living

Multinationals Led Consumer Healthcare

Parapharmacies and Internet Channels Gain Some More Ground

Modest Value Growth Expected Over the Forecast Period

Key Trends and Developments

Unfavourable Economic Climate Inhibits Stronger Value Growth

Rising Obesity Rates Stimulate Sales of OTC Obesity and Slimming Products

Ageing Population Will Boost Sales Over the Forecast Period

Tobacco Ban in Public Areas Stimulates Sales of Nrt Smoking Cessation Aids

Investments in Advertising and New Products Prove To Be Successful Strategies

Keywords: Advertising, Bariatrics, Diet and Nutrition, Nutrition Disorders, Obesity, Overnutrition, Research and Markets.

This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2011, Marketing Weekly News via VerticalNews.com.